Monday 11 April 2016

Been a month

So it's been a month since I launched DoneWithClickbait and it's time to look at some of the numbers date mined by the site.
First of all, some disclaimers:
  • the site didn't run correctly for a few days due to blocks by some sites - hello entertainment.ie and joe.ie - fortunately some volunteers helped me around this
    • Due to the way some sites alter the way they share links, some articles have multiple entries on our database, one for each method (e.g. bit.ly or direct link) which skews the data a little. Fortunately these aberrations are rare so hopefully their influence on the final numbers is minimal
    • DailyEdge and her.ie were not scanned from the site launch, so their total numbers are not exact, but the averages are still accurate
    In the last month, the site tracked the links to 3996 posts across five sites - balls.ie, entertainment.ie, her.ie, dailyedge.ie, joe.ie and sportsjoe.ie

    The data for each site is presented in the following format
    Posts Total number of posts for site
    Posts Per Day Average number of posts per day for the site
    Total Links Total links to articles posted by the site's twitter account
    Tweets Per Post Average number of links posted to each article
    Most Linked Article Article linked to the most by the site's twitter and the number of links

    Balls.ie
    Posts 833
    Posts Per Day 26.8
    Total Links 6166
    Tweets Per Post 7.41
    Most Linked Article Five College Football Studs Who'll Be Earning Millions In The NFL By 2020 - 32

    Entertainment.ie
    Posts 557
    Posts Per Day 18
    Total Links 2546
    Tweets Per Post 4.57
    Most Linked Article 5 best things to watch on Netflix this week - 15

    Her.ie
    Posts 541
    Posts Per Day 17
    Total Links 4969
    Tweets Per Post 9.18
    Most Linked Article A Celebration Of Irish Design At The Fashion Innovation Awards - 60

    DailyEdge
    Posts 319
    Posts Per Day 10
    Total Links 2546
    Tweets Per Post 8
    Most Linked Article 13 H&M shopping truths every Irish gal and guy knows - 29

    Joe.ie
    Posts 698
    Posts Per Day 22
    Total Links 8064
    Tweets Per Post 11.57
    Most Linked Article VIDEO: This drug-fuelled Peppa Pig sketch is absolutely hilarious (VNSFW) - 67

    SportsJoe.ie
    Posts 1050
    Posts Per Day 33.8
    Total Links 10150
    Tweets Per Post 9.66
    Most Linked Article WATCH: Emotional scenes in Croke Park as rival fans come together to remember Buncrana tragedy - 51

    Analysing the text in each article's title has provided the following thirty most used words (minor words like the, an, who, etc are ignored)
    WordOccurancesWordOccurances
    watch741first87
    video433pics83
    irish250late80
    new214ever75
    pic209game72
    ireland153night71
    conor148tribute71
    dublin145today69
    fans144liverpool67
    ufc137football66
    mcgregor117manchester66
    last102star66
    people99rugby65
    day97world65
    most89him63

    Just outside the top thirty are league(63), twitter(63), against(62), show(61), diaz(60)

    So what does this all mean? Anyone who follows these accounts is being bombarded with links to the same post multiple times, and the linked article is more than likely going to contain a video, which will have something with Irish interest. This really isn't too surprising given the sites are Irish, and trying to attract an Irish audience. With the recent high profile UFC bouts, it's no wonder that UFC, and McGregor, rank so highly, both well ahead of football and rugby - would this trend be repeated if the same search was applied in June after the European Championships, or in October in the latter stages of the Rugby World Cup?

    Does the NFL article linked to more than any other by Balls.ie point to an increase in its popularity in Ireland?

    I have to admit to being a little uncomfortable with the 51 tweeted links posted by SportsJoe.ie to the video of fans in Croke Park marking the recent tragedy in Buncrana.

    Finally, I'd like to thank the volunteers who helped me work around the sites who blocked the twitter account

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